RinadorLux ‑ premium catalog, built for scale
Overview
In Phase I, we delivered a fully custom Drupal 11 platform for RinadorLux: product entities, collections, and a responsive catalog with real-time (AJAX) filtering; Twig front-end and modular CSS; strong SEO foundations and advanced caching. Hosting runs on Pantheon with daily backups, 2FA and Git-based releases. Phase II extends the platform with multilingual content (RO/RU/EN), an AI sales bot on WhatsApp/Telegram, social content production, Google Business optimization, reviews, live chat, 360° virtual tour, and Romanian marketplace listings (eMAG, Doraly, Vivre, CEL).
Behind the Project
RinadorLux manufactures premium upholstered furniture. The digital program focuses on elegant product storytelling, fast discovery, and modern lead capture - then scales operations with automation, multilingual content, and omnichannel distribution.• Launch a premium, mobile-first website that the team can manage in-house
• Provide a fast, filterable catalog with clear product specs and variants
• Ship a search/SEO-ready structure (semantic URLs, metadata, sitemap)
• Secure, monitored hosting with backups and safe releases
• Scale with multilingual content and modern lead capture/automation
• Expand reach through marketplaces and consistent social presence
Phase I - Website design & build (delivered)
- Information architecture: product taxonomy (categories, collections, attributes), multi-level navigation and UX flows from homepage → product and back.
- Custom UI/UX: modular component system (product cards, collection sections, banners), mobile-first layouts, brand typography and color system.
- Drupal 11 implementation: custom entities for products/collections/attributes, admin roles & permissions, Romanian localization, Twig templates, modular CSS.
- Catalog with dynamic filters: Drupal Views + Exposed Filters with AJAX for real-time filtering and paginated grids; per-product pages with gallery, specs, availability & delivery info.
- SEO & performance: semantic URLs, automated meta titles/descriptions, XML sitemap, Schema.org, OpenGraph/Twitter Cards; advanced caching, minification, lazy-loading; PageSpeed results ~>90 desktop / >80 mobile (initial tests).
- Hosting & ops: Pantheon cloud with daily backups & on-demand restore, uptime monitoring, isolated containers/CDN, 2FA admin access, cron jobs, and Git-based workflow.
Phase II — Growth & automation (in progress)
- Support & maintenance: monthly updates, monitoring, backup, small content fixes; SLA response within ~12h.
- AI Sales Bot (WhatsApp & Telegram): Make.com + WhatsApp Business API (UltraMsg) + GPT-4o; bilingual RO/RU; clarifying questions, sends product images/links, collects leads to Google Sheets, notifies team.
- Content factory: 10–12 posts/month across Instagram, Facebook, LinkedIn; bilingual copy, stories, 1–2 reels, scheduled publishing.
- Multilingual site: enable RO/RU/EN with Drupal translation (i18n/content translation), language switcher, SEO-safe URLs.
- Google presence: Google Ads & Meta Ads, Google Business optimization + monthly maintenance (posts, reviews, images).
- Engagement features: product reviews/ratings, live chat (bot/human/hybrid).
- Showroom kit: designed print catalog (A4 landscape, 16–24 pp), brochures, tech sheets, posters, folders; SoftXPro coordinates printing.
- Virtual tour: 360° factory/showroom tour by partner vendor + site integration.
- Marketplace listings (RO): eMAG, Doraly, Vivre, CEL - seller setup, SEO titles/descriptions, imagery; SoftXPro operates listings under RO entity.
- Marketing plan & KPIs: roadmap with monthly reporting and targets (site traffic, bot leads, marketplace orders, Google Business rank).
The Results
• Custom Drupal 11 platform with modular catalog and AJAX filters.
• Strong SEO/performance setup; PageSpeed 90+ desktop in initial tests.
• Pantheon ops: daily backups, 2FA, uptime monitoring, Git releases.
• Roadmap: multilingual RO/RU/EN, AI WhatsApp/Telegram sales bot.
• Go-to-market: Google Business, ads, reviews, live chat, 360° tour, marketplaces.
