A premium store for professional haircare
Overview
We built a modern e-commerce site for Eufora - showcasing premium haircare lines with rich product detail, guided shopping, fast search, and secure checkout - plus flexible tools for launches, bundles, and campaigns.
Behind the Project
Eufora International is a professional haircare brand trusted by salons and consumers worldwide. They needed a premium storefront that highlights product benefits and routines, increases add-to-cart rates, and gives the marketing team a simple way to run promos without developers.• Elevate the brand with a premium, mobile-first storefront
• Improve product discovery and conversion (search, filters, bundles)
• Support campaigns, launches, and merchandising without developer help
• Ensure secure payments, tax/shipping rules, and order tracking
• Optimize performance, accessibility (WCAG), and SEO
SoftXPro delivered a conversion-focused e-commerce platform with speed, clarity, and governance.
Key steps:
• Product Catalog & PDPs - rich content (benefits, ingredients, usage), upsells, reviews
• Guided Discovery - collections, filters, search, and “shop by concern/regimen”
• Checkout & Payments - secure checkout, tax/shipping integration, order notifications
• Promotions Engine - bundles, discounts, gift sets, and timed launches managed by editors
• Content & Storytelling - brand pages, blog/how-to content, and UGC integration
• Performance & Accessibility - compressed media, caching, WCAG-aligned UI
• Analytics & SEO - structured data, clean URLs, and event tracking for CRO
• DevOps & QA - CI/CD, environments, and automated regression tests
The Results
• Higher conversion - cleaner PDPs, guided discovery, and faster checkout.
• Faster merchandising - bundles, promos, and launches configured by editors.
• Mobile excellence - responsive layouts and performance optimizations.
• Future-ready - scalable catalog and components for new lines and markets.
