A modern, multilingual hub for UN Tourism
Overview
UN Tourism - a specialized United Nations agency - commissioned a website redesign and long-term maintenance. We delivered a faster, more accessible, multilingual Drupal platform with improved IA/menus, search, events, analytics, and governance, then established bi-weekly reviews and monthly reports.
Behind the Project
UN Tourism (formerly UNWTO) is the UN agency leading responsible, sustainable and universally accessible tourism - serving 160+ member countries and 500+ affiliates. The web portal is a primary channel for knowledge, policy and stakeholder communication, so the redesign prioritized clarity, inclusivity and resilience.• Conduct full UX & SEO audit; restructure menus and create intermediate sub-homes
• Launch a dedicated Regional Office (Middle East) section with its own menu
• Make the site more dynamic with new templates and visual components
• Improve SEO (structured data), site speed, and implement Google Tag Manager
• Meet W3C standards; improve accessibility across languages
• Strengthen Arabic and Chinese display; enhance search (including tourism terms DB)
• Design editor workflows and restrict permissions; harden cybersecurity and monitoring
• Enhance Events: calendar + fields for TBC dates, venue, audience, and attendance type
SoftXPro delivered a Drupal redesign and governance program aligned to UN requirements.
Key steps:
• UX, IA & Menu restructuring - introduced sub-home “distributor” pages and clear regional paths
• Regional Office (Middle East) - dedicated section and navigation established
• Component Library - templates for news, publications, events, quotes, sliders, and distributors
• Performance & SEO - structured data, image optimization, caching, and GTM integration
• Accessibility & Standards - W3C-aligned patterns; multilingual enhancements for Arabic/Chinese
• Search - improved on-site search and integrated tourism-terms database
• Editorial Workflow - roles/permissions with scheduled publishing; bi-weekly reviews + monthly reports
• Security & DevOps - continuous audits, upgrades, and incident response processes on AWS
The Results
• Clearer journeys - reorganized menus and sub-homes improved content discovery.
• Multilingual excellence - enhanced Arabic/Chinese display and accessibility.
• Better SEO & analytics - structured data, speed improvements, and GTM.
• Strong governance - workflows, permissions, scheduled publishing, and reporting.
• Future-ready - continuous audits, upgrades, and a scalable component system.
