World Wildlife Day ‑ rebuilt for reach
Overview
We rebuilt the World Wildlife Day website for CITES (UN) into a modern campaign portal - improving UX, speed, accessibility, content governance, and the ability to handle global traffic spikes during annual celebrations.
Behind the Project
World Wildlife Day is the United Nations’ global day for wildlife, coordinated by the CITES Secretariat. The site needed a full redesign to better host annual themes, partner toolkits, events, media assets, and stories - while remaining fast, accessible, and easy to manage by a distributed editorial team.• Outdated UX and visual design limited engagement with stories and campaign themes
• Fragmented content model for toolkits, events, media, and partner resources
• Performance issues during peak global traffic (launch week, March 3)
• Multilingual and accessibility requirements (WCAG) not consistently met
• Editor workflows were manual and time-consuming
SoftXPro delivered a Drupal-powered campaign portal focused on speed, clarity, and scale.
Key steps:
• UX & Design System - modern, visual storytelling with reusable components for themes, stories, and calls to action
• Structured Content Model - distinct types for toolkits, events, partners, media, and news with a taxonomy for easy discovery
• Performance & Reliability - caching, image styles, CDN headers, and asset optimization for traffic spikes
• Multilingual & Accessibility - WCAG-aligned patterns and translation-ready setup
• Editorial Workflow - roles/permissions, review states, and bulk media handling to accelerate publishing
• SEO & Sharing - clean URLs, metadata/OpenGraph, and social sharing templates for campaign reach
• DevOps & QA - CI/CD pipeline and automated tests for stable releases
The Results
• Higher engagement - clearer storytelling and CTAs increased time on page and resource downloads.
• Peak readiness - optimized caching/CDN kept pages fast during global launch traffic.
• Editorial speed - structured types and workflows cut publishing time for annual themes and toolkits.
• Inclusive access - multilingual, WCAG-aligned experience widened global participation.
